Guerrilla Marketing for Job Hunters
Guerrilla Marketing for Job Hunters
If you’re looking for a job, you’ve probably realized that typical tactics—like cold calling and bombarding companies with resumes—don’t work well in today’s intensely selective and competitive job market. With real-life war stories from successful job hunters and expert tips and tactics from prominent headhunters, Guerrilla Marketing for Job Hunters gives you plenty of insurgent ideas for finding and landing the right job. more...
6:22 AM 0 comments
Employers are checking you out on-line
Increasingly, what companies find about you on the Web -- good and bad -- is crucial for job hunters, KEVIN MARRON writes
#5 of 50 Ways to Find a Job Today
Write a prospecting letter.Harness the power of direct mail. The first thing you need to do for a prospecting letter is compile your list. Find 5-10 companies you want to work for based on your research. Compose a letter to your network of contacts asking them if they know of anyone who works at any of the companies on your enclosed list. When a contact does know someone at one of the companies ask him or her to forward your resume to them and let you know how to follow up on the referral. Enclose an eXtreme makeover resume or a functional one with 3-5 bulleted accomplishments that would be of interest to hiring managers at the companies you target.
♦ Send the letter to all your direct contacts first: lawyer, accountant, friends, colleagues, former employers.
♦ Send the list to your closest neighbors next and then people that you don’t necessarily know but you’ve always meant to stop by and introduce yourself to.
♦ Attach a hand written note to your list and sign your name
♦ If you hit a dead-end find out who supplies the company with computer products, stationery or any other service and approach them the same way.
1 of 50 Ways to Find a Job Today
BECOME THE EXPERT
You can become recognized and branded as an industry expert by writing and producing a newsletter. All you really need to do is summarize best practices – add your experience or comments – print and mail it. When you send a newsletter with topical information that’s actually useful, employers may recognize your name when you telephone, making them more likely to take your call. When they in turn are looking to hire someone with your expertise you’re likely to be one of their first calls.
♦Newsletters should be 1-4 pages but no longer.
Summarize lengthy pieces and refer the reader to your web site for the full text version.
♦You can dress up the newsletter without breaking the bank by using pre-printed paper from companies like Paper Direct, http://paperdirect.com/
♦Make an electronic version and put it on your website.
More ideas: http://www.gm4jh.com/
12:50 PM 1 comments
#1 Rule for Job Hunters in 2006
Be found. Sounds so simple doesn't it? But really, if a recruiter today was looking for someone with your exact skill set could they find you. Easily? You might be surprised. Why make them work harder than they already do.
Job boards aren't a panacea for job hunters. So what are the tricks you ask?
Well start where recruiters start – Google. Do you have an e-resume or homepage that details or at least hints of your business prowess? Are you on LinkedIn? Can they Zoom you at Zoominfo.com? That’s where recruiters typically begin searches. If you answered "no" to any of those questions ---- you have work to do.
For a primer on job hunting which compliments Jim’s book The Job Search Strategist v2.0 http://jimstroud.com/manifesto/index.html check out Guerrilla Marketing for Job Hunters and open a free LinkedIn account at the same time https://www.linkedin.com/static?key=gmjh_preview
Well!!! What are you waitng for? Some one is looking for you right now. Make yourself easy to Find. Till next time, David Perry www.perrymartel.com 2:24 PM 0 comments
