For David Perry “Guerrilla Marketing for Job Hunters”

By Shally Steckerl http://www.jobmachine.net

(Used by permission)

Google is a very powerful search engine. When this article was published Google had indexed or catalogued over 8 billion web pages. Although that’s nowhere near the size of the World Wide Web, it does represent a vast part of the “public Internet.” Most employers these days list their job openings on public pages inside their website, making it easy to quickly search through them using Google and identify employers in your area with job openings that may fit your background.

Google Search

Lets start with the basics. Say you were looking for a job as a Financial Analyst in Atlanta, Georgia. Go to Google’s main search page located at http://www.google.com

From there, enter the following into the box and click the Google Search button:

The first part of this search tells Google to find you any web pages that contain employment words, or words related to “jobs” or “careers.” By enclosing them in a parenthesis you are ensuring that Google understands that you want pages with any of those words.

The second part of the search is the title of the job you want to find. By enclosing “Financial Analyst” in quotations you are telling Google that you want pages where those two words appear together separated by a space. If you don’t use the quotation marks Google may find pages where the word Financial is in one part of the page, say for example the beginning, while the word Analyst is elsewhere on the page. Because the two words are separated, that page would very likely not be relevant.

As it is this search may be rather expansive and include too many results for you to realistically be able to read through. You could be more specific and append additional job related keywords like (“Excel Modeling” OR Forecasting) to your search.

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