What Separates Your Services From the Rest of The Pack?
Self-Employed Professionals: What Separates Your Services From the Rest of the Pack? © 2005 Connie Scholl
Determine what makes you UNIQUE. It's easier than you think!
Begin by answering the following questions:
1. What is the ONE THING that you do that others in your profession are NOT doing?
2. What is it about your actual business that makes you different or unique in some way?
3. What results can you promise your clients that others do not?
4. When a prospect asks the question, "Why should I hire you, instead of so and so" how do you respond?
If you're really stuck trying to define what makes you different, ask a couple of your best clients why they chose to work with you—and continue to work with you—instead of your competitors. Use this information to create a unique marketing message that appears in all of your marketing efforts.
Remember, if you're not differentiating yourself from your competitors –you ARE invisible to your prospects!
Cheers to more clients! © 2005 Connie Scholl
Small Business Marketing Advisor Connie Scholl, provides Independent Professionals with simple, effective and low-cost market strategies guaranteed to DOUBLE their current client base." To learn more about her popular small biz marketing programs, and to sign up for her FREE Marketing Solutions ezine, visit http://www.conniecoach.com
9:01 AM
